PART A
1. As discussed in class, please provide three reasons why visuals are important to web content. Please ensure you go into detail for each item. (6 Marks)
Three reasons why visuals are important ( the importance of visuals )
- Visual sticks in long-term memory
- They transmit messages faster
- Visual cues trigger emotion
Visuals stick in long-term memory- the reason why this is important is that people remember images better than the reason being visuals are easier to process when it comes to long-term memory. Images help to create stronger cognitive connections than written text. Websites that have consistent visual branding are easier for people to remember and recognize. Having high-quality images helps potential customers recall the benefits of my website’s products and services.
They transmit messages faster – the brain is known for processing visuals 60.00 times faster than written content this is important because users who scan a page with just text and words might be confused and not understand it but when using visuals they will quickly understand what is offering it also enhances user experience website that has icons and videos are more engaging and reduce bounce rate.
Visual cues trigger emotion – colour images and videos help create emotional responses that influence perception and decision-making by creating an emotional connection when a website has warm colours and it high-quality it makes users feel welcome and comfortable it is also important because it increases the conversion rate the visual increases and encourages the user to buy a product and take action.
