3. Take a look at St. Clair College’s website. In relation to visuals, what would you propose to St. Clair College to improve/enhance this new website to effectively market to potential incoming local domestic students? Please provide three (3) recommendations and justify your answer with detailed reasoning. (9 Marks)
Virtual campus tour/
Since the purpose of St Clair College is to market to potential incoming local domestic students I think integrating a visual tour of the campus tour can significantly enhance the user experience for potential students who may not be able to visit in person for the open house with this visual tour they will be able to see classes and the area around the campus that will provide a realistic sense of the college environment. So in conclusion, by adding a visual tour, it will be accessible to the students regardless of their location or schedule constraints. This experience will assist potential students in making informed decisions about which college they want to attend.
The home page clutter
The home page is very cluttered and there is not very much high visual There are a lot of written tests that people will not read It is likely that the st claire website bounce rate is very high they can improve and simplify navigation and the content on the page the home have a lot of comprehensive navigation menu and a lot of section which will over when the user and make them feel frustrated. Based on what we discussed in class, I would recommend that the focus on information that is important to the college, such as the program that offers admission and campus life, they should add images of students, which will attract domestic students who are thinking about going to St. Clair. Limiting content to essentials can reduce cognitive load and improve user experience.
A picture of students and a testimonial
The home page of the St Clair website as mentioned before It’s very cluttered and there isn’t a representation of students I would recommend highlighting current student alumni with testimonials and showing their success stories with high-quality images and videos this strategy is personalized to their experience will build trust with the potential student who is looking at the website. They use visuals to tell the college story, showcasing the diverse students who attend St. Clair and enjoy the campus life. This approach will enhance the college website engagement and provide a glimpse into the St. Clair College community.
