6. You are to create a headline about the 2 nd year of digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)#
Level up your digital knowledge in the 2nd year of the SCC advertising program NOW!
My reason behind this headline is that its target audience is very specific, which is the 1st year, so addressing them in the future tense, preparing them for what to expect coming next to their journey in the program, it appeals to students who are already familiar with the program and are just looking forward for the next episode in the education process. The headline also creates a sense of urgency, the word NOW adds a sense of urgency, which helps to motivate the 1st year to look forward to their experience in the 2 nd year and start preparing for it.
The headline is also very motivating and engaging by using the phrase Level up An element of motivation, this makes it sound like the students are about to take a leap to the next new height, and lastly, the headline clearly references the program, this will remind the readers where the opportunity is available.
