PART B QUESTION 3

(A) What is your intended goal and why? (3 marks)

The goal for this blog is to establish brand identity, encourage engagement and attract a target audience with my business blog with this post I will identify the blog’s purpose, set the tone for future content and create engagement and curiosity among readers.

• Building awareness-  with this log I would like to introduce my scented candle brand by sharing inspiration and mission being creating my scented candles 
• Connection- I will highlight the importance of how scented candles can impact your life in a positive way I show the benefits this will make readers feel  like my products and enhance their lifestyles 
• Sales funnel-  inspire readers to interact by sharing, commenting and exploring my website to more more about candles.

Scented candles are a sensory product and telling my brand story will help readers to imagine the experience of using my candles and motivate them to purchase.

(B)  b. Who are you writing for and why? (3 marks) 

 I am writing this blog for self-care enthusiasts, home decor lovers and people who love to appreciate cozy, luxurious.

• People who use scented candles to relieve stress and create a calming environment and people who use scented candles to unwind.
• Home decor – users who love styling their space and like candles that also add to the home scenery but at the same time add a great fragrance to their home.
• Gift shoppers- individuals who are looking for a perfect and meaningful gift for loved ones 

The reason why this audience is my focus is because they are the most likely to connect and build a relationship and evoke an emotional attachment toward scented candles which will make them the ideal customers who will appreciate the experience behind my products.

(C) c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)

I would like to create a calming and sensory-driven experience for visitors, my blog will make them feel like they are entering an environment where its warmth and indulgence. My descriptive storytelling makes the reader imagine the scent and feeling of my candles. The reason for this is because candles are about moods, self-care and relaxation by creating a space where my reader can be inspired and emotionally connected, the reader will be more likely to engage with my brand and maybe purchase my products.