4. After evaluating all of the prompts and the headlines produced, you are to select what you think (based on your class knowledge only) is:
a. The “best” prompt you would select to use. Provide an overview and explanation on why this is the best prompt based on course content. (3 Marks)
The best prompt that I will select and use is the 2nd one which is “Knowing this please give me a headline that is a unique number a number that is rarely used this headline to connect with my target audience as to resonate with them don’t make it to long nor too short 6-7 words will do well in this headline I want it to solve a problem by giving a solution maybe have how it is made in Canada or something that relates to Canada”
My reason for this is based on class content and what we discussed in class. This prompt effectively balances out very important key elements that will help me to connect with my target audience. In class, we discussed having a headline/prompt that is very specific yet short and impactful will resonate faster with my target audience I asked it for a unique number because not having a generic number that everyone used will help my headline stand out also stand out by adding the detail of Canadian made or something that relates to Canada help to bring a sense of local pride that many Canadian values that and currently in Canada the prompt is very target audience who are in Canada who just graduate highschool when creating this prompt i was the thing about what will resonate with my target audience which we discuss in class is key in creating a message that connects with customers. I wanted a short and easily digestible headline of 6-7 words which as we talked about in class is ideal for grabbing attention and is easy to read and remember in conclusion this prompt is good because it is very clear and it balances creativity I chose this prompt help to craft a headline that stands out and engages with my target audience emotionally and it helps concisely solves their problem.
b. The “best” headline you would select to use. Provide an overview and explanation of why this is the best headline based on course content. (3 Marks)
- “SCC Advertising Program: Secure Your Future—Apply Now!”
The reason why I consider this headline as the best headline is because it it used elements that we talked about in class the headline is very clear and direct it tells the reader what they need to do if they are looking to secure their future and to do that they need to join the SCC advertising program the headline also a very clear call to action “Apply Now!” this encourages readers to take immediate action it my sparking a sense of urgency. In class, we talked about the most important thing a good headline should be: emotional, it has to be something that the readers connect to. The reason for creating these headlines for an article about the SCC Advertising Program targeted to local graduating high school students. “Secure your future “ speaks directly to that target audience who desire long-term stability and a successful future. it evokes emotions like hope and ambition
